Center for Awakening and Healing

FAIRHOPE, Alabama – Stepping inside Rosie Bluum in downtown Fairhope is a bit like entering the oasis of a spa. There is gentle music in the background and the calming scent of aromatherapy oil in the air, the lighting is dim, and from somewhere comes the sound of water softly trickling over stones. A look around reveals tables laden with colorful piles of polished pebbles, displays of handmade jewelry, and shelves overflowing with stacks of books on a myriad of "Zen-centric" topics.

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Proprietor Betsey Grady traded her native California coast for Mobile Bay nearly a decade ago, when she found a home for her original storefront, Rosie Blu, on Fairhope Avenue, specializing in "everything for the free spirit, for the joy in life, for the peace of mind" – holistic retail items previously unavailable in the area.

FAIRHOPE, Alabama -- After more than 20 years in the corporate world, Betsey Grady realized her dream four years ago when she opened her own business in downtown Fairhope. She came to the Eastern Shore to visit, fell in love with Fairhope, and has been happy here ever since.

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A Virginia native, Grady graduated with a degree in business from Averett University and went to work for Bath and Body Works. “They only had 20 stores at the time and now they have thousands,” Grady said, “so it was exciting to be in on the ground floor.”